The Intelligence Layer
Every spatial experience is also a research instrument.
Flat-screen analytics measure attention through proxy signals—clicks, scroll depth, time-on-page. AR and spatial computing capture behavior directly in three dimensions: where people look, how they move, what they reach for, and how long they stay present.
The volumetric layer is the difference. When a user interacts in 3D space, we capture not just what they touched, but from which angle, at what scale, in what sequence—and how that behavior changes across return visits, environments, and audiences.
Browser & Interaction
Session paths and dwell time within 3D scenes
Tap and click heatmaps on spatial objects
Interaction depth—surface exploration vs. full immersion
Return frequency and re-engagement cadence
Device type, environment context, and network quality
Drop-off points and completion rates by scene
AR Spatial Layer
Volumetric object engagement—angle, scale, and orientation
1:1 placement behavior in physical space
Gaze direction and visual attention tracking
Surface vs. depth interaction ratios
Physical environment signals—indoor, outdoor, retail
Multi-object comparison and selection sequences
Behavioral Intelligence
Dwell zone mapping across physical environments
Social sharing triggers and peak sharing moments
Emotional response signals via interaction tempo
Audience segmentation by spatial behavior type
Cross-session learning—how behavior evolves over time
Conversion path analysis from exploration to action
All data is surfaced through live operational dashboards built for each activation—turning one-time brand experiences into ongoing intelligence engines that improve with every interaction. Partners receive insight into not just what audiences did, but what it means for the next campaign.