What We Do
We build experiences that immerse, connect, and convert—uniting spatial computing, agentic AI, and authored storytelling to create the brand relationships passive media cannot. For brands and cultural institutions ready to move first.
Auteur Studio is a creative technology studio grounded in art, filmmaking, and branded entertainment. We use AI-driven systems, spatial experience, and real-world analytics to move engagement off the screen and into the physical world.
Built on early adoption and first-of-kind work across entertainment, advertising, and immersive media, we bring award-winning craft and the instincts of storytellers to spatial experience at scale.
Auteur is led by founder David Van Eyssen. His authored work—from award-winning branded series to spatial installations for brands and institutions—has consistently predicted the rise of new platforms and pioneered the work that defines them.
Selected Work
AI x AR
A demonstration of an AI agent woven into a spatial AR experience—the product itself speaks, performs, and remembers, turning a single browser link into direct contact with the thing a customer might buy.
Brand Activation—Automotive
An immersive spatial platform reimagining brand engagement—combining AI-driven interaction, real-world analytics, and cinematic narrative.
Immersive Installation—Spatial XR
A life-scale spatial work—26 feet high—to be installed at a Los Angeles museum exhibition in 2026. A first-person spatial experience exploring the boundaries of physical and digital presence.
Immersive Installation—Virtual Sculpture
A life-scale virtual sculpture capturing the instant two cars collide, their drivers thrown and entangled mid-air—seen through augmented reality. Shown at MOCA London in 2024 and, as a mirror version, in Los Angeles in 2025.
Cultural Institution—AR + AI
An AR extension of a Los Angeles museum's printed exhibition catalogue, bringing Cold War-era objects into the visitor's physical space through spatial collage—with an integrated AI agent providing context and interpretation.
Scientific Visualisation—Spatial
An immersive spatial platform translating cutting-edge genomics research into navigable three-dimensional experience—built for Stanford University.
Capabilities
01
Life-size AR that runs in a phone browser—no app to download.
02
AI agents that talk, guide, and respond to each visitor in real time.
03
Cinematic storytelling people step into, not just watch.
04
Launches, flagships, and retail moments staged in the real world.
05
Immersive art and XR installations for museums and cultural spaces.
06
Live dashboards showing how people move, engage, and return.
Why It Works
The screen is no longer a display—it is a portal. Spatial computing turns the device in every pocket into a window onto the physical world. Not content to consume, but space to enter.
Flat-screen engagement is saturated and passive—endless scroll, easily ignored, easily forgotten.
Spatial computing alters the equation. When experience lives in the physical world, embodiment produces presence, presence produces memory, and memory produces brand. XR isn't consumed—it's lived, returned to, and shared.
4×
higher brand recall vs. traditional digital advertising (Niantic / Nielsen, 2023)
94%
of XR users report stronger emotional connection to brands (PwC Experience Survey, 2022)
2.6×
longer average dwell time in AR-enhanced retail environments (Deloitte, 2023)
Early AR looked impressive but stayed inert—it couldn't listen, respond, or learn. Embedded AI changes that.
An agent turns spectacle into system—responding to each person, adapting in real time, holding genuine dialogue. Not a feature, but a structural shift in what engagement can be.
Conversational Agents
Audiences interact through natural language—asking questions, exploring detail, navigating narrative. The experience becomes a conversation: reciprocal, personalised, impossible to replicate on a flat screen.
Operational Intelligence
Analytics track real-world behaviour—how people move, pause, return, and share—turning one-time activations into ongoing intelligence for brand and institutional partners.
3.5×
higher conversion when AI personalisation is applied to spatial experiences (McKinsey, 2024)
68%
of consumers prefer brands that offer interactive, AI-driven digital experiences (Salesforce, 2024)
The Intelligence Layer
Flat-screen analytics measure attention through proxies—clicks, scroll depth, time-on-page. Spatial computing captures behavior directly in three dimensions: not just what someone touched, but from which angle, at what scale, in what sequence—and how that changes across return visits, environments, and audiences.
Session paths and dwell time within 3D scenes
Tap and click heatmaps on spatial objects
Interaction depth—surface exploration vs. full immersion
Return frequency and re-engagement cadence
Device type, environment context, and network quality
Drop-off points and completion rates by scene
Volumetric object engagement—angle, scale, and orientation
1:1 placement behavior in physical space
Gaze direction and visual attention tracking
Surface vs. depth interaction ratios
Physical environment signals—indoor, outdoor, retail
Multi-object comparison and selection sequences
Dwell zone mapping across physical environments
Social sharing triggers and peak sharing moments
Emotional response signals via interaction tempo
Audience segmentation by spatial behavior type
Cross-session learning—how behavior evolves over time
Conversion path analysis from exploration to action
All data is surfaced through live operational dashboards built for each activation—turning one-time brand experiences into ongoing intelligence engines that improve with every interaction. Partners receive insight into not just what audiences did, but what it means for the next campaign.
Track Record
Work spanning BMW, Google, LG, Motorola, Pepsi, and leading cultural institutions including MoCA London and The Wende Museum.
Get In Touch
For collaborations, commissions, or exploratory conversations—we work closely with partners across brand and cultural contexts.